Newer should be better given that even the most elemental safety system, the three-point seatbelt, was in its infancy half a decade ago, but I'm not so sure.
On the strength of outcomes of recent crash-tests from the United States and Australia, it's debatable whether the 'new' utes from Great Wall Motors offer that much more protection than a Detroit dinosaur from the long-gone age of chrome and mile-high tailfins.
The American exercise first. Figuring a celebration of 50 years in the business called for something more special than a booze-up and a bimbo bursting out of a cake, the guardians of US road safety instead did what they do best - but with a twist.
The Insurance Institute of Highway Safety ran a crash test between a brand-new car and one from 1959, the year of the organisation's formation, as a never-been-tried-before 'then and now' exercise.
The 40mph (64kmh) impact between two popular Chevrolets of their respective eras, a 2009 Malibu and a '59 Bel Air, puts to rest anyone who says classic cars are safer because "they are built better."
Indeed, those who think a solid old all-metal car will stand up a medium pace strike against a pile of plastic and poncy aluminium are ... well, dead wrong, basically.
Our photos, and YouTube video footage (just look for 'Bel Air crash') that shows the impact from all angles and in slow motion - eerily, without sound - will leave classic car buffs cringing. The Bel Air was an absolutely pristine example. Was.
However, the big hit conducted exactly to standard testing procedure, an offset driver's side strike, certainly shows the merits of modern safety systems.
We can't claim Malibu man would have emerged from the driver's side smack entirely unharmed. While the passenger compartment was completely intact, investigators reckon he sustained a minor injury to the left foot. No broken bones, just a bruise or two.
Bel Air bloke should be so lucky. If this were a real person, his next stop would have been a pine box.
Said the institute's report: "The dummy's head struck the steering wheel rim and hub and then the roof and unpadded metal instrument panel to the left of the steering wheel.... The windshield was completely dislodged from the car and the driver door opened during the crash, both presenting a risk of ejection. In addition, the front bench seat was torn away from the floor on the driver side."
Results on the Malibu are much better. "A high acceleration was recorded on the left foot, indicating that foot injuries would be possible."
Interestingly, back when the IIHS was founded, crash-testing wasn't even dreamt of. In fact, it wasn't until 1972 that the institute began collecting objective data on insurance losses. It didn't start slamming cars into walls, concrete blocks and other cars until 1992.
Of course, these days crash tests are routine for all new cars - manufacturers conduct all manner of pre-release activities and then, once the vehicles are on sale, the independent authorities, the most relevant in this part of the world being the Australian and European NCAPs, have a go.
Volvo and Renault take particular pride in being able to offer complete ranges of cars that achieve maximum five star scores in the European NCAP regime.
But it's not just the elite end Euros that do well. Your garden variety Holden Commodore, Ford Falcon, Subarus, Mazdas and many Toyotas also score as well, and the advances in crash integrity in small cars has definitely lifted their image with customers.
Of equal relevance is that some commercial vehicles are getting into the game; some vans and utilities are gaining commendably strong scores. A Mercedes-Benz van recently gained a top five-star ranking - a first for the market - and Holden also recently announced its Commodore ute would be the first Aussie-made hauler to get stability control and curtain airbags across the range.
But it's not all sweet. Only this week the Australian NCAP organisation, whose findings are adopted by the NZ Transport Authority, announced poor scores for Great Wall Motors' V340 and SA220 dual-cab petrol utes, the first Chinese-made vehicles in the New Zealand market.
The rigs are selling here with clear price advantage over their opposition, but you'd be hard-pressed to argue they carry the same weight for safety. Even the V340, which has dual airbags, did no better than the airbag-less SA220, both scoring just two stars out of a possible five in a frontal impact test.
ANCAP chairman Lauchlan McIntosh, said the results were of great concern, particularly since commercial vehicles are now more commonly rating four and even five stars.
A two star score is probably a stronger rating than the Bel Air fetched, but that's just conjecture. The difference in scoring makes it hard to directly compare apples, and the Aussies smash vehicles into a deformable barrier, rather than car versus car, to simulate an offset head-on collision.
However, a two-star score spells bad news for occupant survivability.
"Crash statistics show that occupants of one or two stars vehicles have twice the risk of receiving life-threatening injuries in a crash, compared with four or five-star vehicles - at a time when four and five-star ratings are becoming increasingly available for new car buyers," Mr McIntosh said.
Another budget ute not sold in New Zealand, the Malaysian-made Proton Jumbuck, fared even worse that the Chinese takeaways, with a one star result.
But it was noted that the Jumbuck had been in production for seven years, and is set to be replaced in 2010, whereas the GWM products are new models to the market.
ANCAP said both the Proton Jumbuck and the Great Wall Motors SA220 tested lacked potentially life-saving airbags that can reduce the amount of injury resulting from a crash. All three vehicles tested lacked electronic stability control, which can help a vehicle recover from a skid by sensing a loss of control and individually braking wheels.
Mr McIntosh suggested the airbags in the V240 were not performing their job of protecting occupants. "The V240 has dual airbags but these failed to protect the driver and passenger from injury in our crash tests."
A spokesman for Great Wall Motors said an engineer from the Chinese car-maker was present at the ANCAP tests, and the company would use the results make changes to its vehicles to improve their crash performance.
"Great Wall safety engineers have been hard at work analysing data from the recent ANCAP tests from the moment it was made available, and are confident that Great Wall will continue to make significant progress with enhancements to the safety of their products," said the spokesman.
What this means to you: Safety sells and there's plenty of opportunity to buy into a well-sorted vehicle at any price.