The Proton S16 - earlybird pricing before Chinese onslaught.
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IN a move designed to steal the thunder of cheap Chinese passenger cars, Proton has hit the market with its new S16 priced at $11,990 drive away.
This gives the Malaysian-built sedan the lowest price tag in the Australian new car market. It went on sale on December 1 in GX grade only with higher specification cars following next year.
The four-door sedan is powered by the same 1.6-litre, twin-cam engine in other Proton models. And far from being a bare bones model, the S16 GX scores plenty of kit including AM/FM/CD audio system, power steering, airconditioning, remote central locking with immobiliser and alarm, drivers SRS airbag and seating for five and five cup holders.
Proton is pitching S16 as an entry level car that will appeal to used car buyers. The company says S16 redefines the entry level new car. That could be right because it’s the only new four-door sedan available in Australia for less than $16,000 and will outpoint low-cost hatches and three-door models by offering a 1.6-litre engine and generous equipment levels.
Proton dealers have jumped at the opportunity provided by the S16 with orders going out for two months.
The company will use Miss Universe Australia 2009 winner Rachel Finch as “the face” of the new Proton S16.
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