Proton Coming to India Soon?

If India is known for its Marutis and Indicas, Malaysia is known for its Protons. In fact, there were speculations that cars from the Proton stable were supposed to be launched here in India some time ago. Now the PTI is reporting that Proton is planning to make an entry into India.

H S Z A B Syed Mohamed Tahir is the MD at Proton Holdings. He pointed out that the Malaysian automaker has plans to strengthen their export programme and also branch out into a variety of market segments. Tahir explained, “On this note, we will be launching new programmes regionally, specifically in ASEAN, China, India and the Middle East… Proton will leave no stone unturned in our vision to strengthen our brand equity within the local and regional arena.”

He is also of the view that they would decrease their dependence on the domestic market. Presently, the carmaker is studying the passenger car market in India, which is pegged at a strong 12-lakh units and they have also marked India as one of the major target markets. But he hasn’t given any particular time frame of their India entry.

This entry was posted on Monday, July 27th, 2009 at 4:14 am and is filed under General.

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